concepts

Simmzy’s restaurant prides itself on being a neighborhood joint with a large following of regulars who come in multiple times a week—the goal of every operator outside the white-tablecloth sector. Here's how this “Cheers” of southern California attains high-frequency traffic.

Traditionally a slow time for restaurant launches, the holiday season this year ushered in a slew of new concepts. Here’s a look at some of the just-opened restaurants on our radar.