LTOs

Marketing

Consumers seek value, familiarity in LTOs

Launches of new menu items can attract customers bored with cooking at home.

Food

4 reasons to use on-hand ingredients in craveable LTOs

As dining rooms in restaurants reopen to the public, operators will be welcoming back their loyal customers with open arms.

Sweets, sips and toasty sandwiches are the top menu choices.

The pandemic has slowed R&D, but chains are luring consumers with meal deals.

While full-service and fast-casual concepts focus on takeout and delivery meals, drive-thrus are trying to lure customers with new items.

Menu items featuring cheese, meat and potatoes rank high this fall.

These limited-time offers are differentiating the menu at restaurant chains.

Consumers gave high marks to these limited-time offers on chain menus.

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