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Marketing

So much for Starbucks' journey into the metaverse

 By Jonathan Maze on Mar. 18, 2024

The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."

Marketing

The Keith Lee Effect extends way beyond one TikTok restaurant critic

 By Lisa Jennings on Mar. 13, 2024

Once the domain of newspapers and magazines, restaurant criticism has spread to social media, where both reviewers and reviewees have the potential to become viral superstars.

Marketing

Habit Burger Grill cooks up a kids’ meal—for adults

By Heather Lalley on Mar. 13, 2024

Marketing Bites: The fast-casual burger chain repositions value; restaurants gear up for March Madness.

Technology

This Philly bubble tea shop is letting AI run its marketing

By Joe Guszkowski on Mar. 08, 2024

Mi ’N Tea owner Kim Dieu had little time to create promos herself, so she turned to a new tool from POS provider SpotOn for help.

Technology

Restaurant loyalty is stuck in neutral

By Joe Guszkowski on Mar. 06, 2024

Tech Check: Many restaurants say their programs aren’t working, but the best way to fix them is not yet clear.

Marketing

Chuck E. Cheese tests a membership program

By Joe Guszkowski on Mar. 04, 2024

The three-tiered program starts at $7.99 a month and offers families a weekly ration of gaming tokens and tickets, plus discounts on food.

Marketing

Searching for traffic, Red Robin plans to tout free refills

By Joe Guszkowski on Feb. 29, 2024

The chain has earmarked $3 million to remind customers of the more than 30 bottomless options on its menu.

Operations

Applebee's and IHOP eye co-branded locations in the U.S.

By Joe Guszkowski on Feb. 28, 2024

Dual locations have generated strong returns overseas and could provide a spark to the chains’ domestic development.

Marketing

Restaurants spring for leap day deals

By Heather Lalley on Feb. 14, 2024

Marketing Bites: It only comes around every four years, after all. Plus, lots of developments in restaurant loyalty programs.

Marketing

Taco Bell plucks a trio of young chefs to reimagine the Crunchwrap

By Jonathan Maze on Feb. 12, 2024

The Mexican fast-food chain launched a program to spotlight emerging chefs. The first group will develop a new type of the Crunchwrap Supreme.

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