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marketing

Technology

Restaurant loyalty is stuck in neutral

 By Joe Guszkowski on Mar. 06, 2024

Tech Check: Many restaurants say their programs aren’t working, but the best way to fix them is not yet clear.

Marketing

Chuck E. Cheese tests a membership program

 By Joe Guszkowski on Mar. 04, 2024

The three-tiered program starts at $7.99 a month and offers families a weekly ration of gaming tokens and tickets, plus discounts on food.

Marketing

Searching for traffic, Red Robin plans to tout free refills

By Joe Guszkowski on Feb. 29, 2024

The chain has earmarked $3 million to remind customers of the more than 30 bottomless options on its menu.

Operations

Applebee's and IHOP eye co-branded locations in the U.S.

By Joe Guszkowski on Feb. 28, 2024

Dual locations have generated strong returns overseas and could provide a spark to the chains’ domestic development.

Marketing

Restaurants spring for leap day deals

By Heather Lalley on Feb. 14, 2024

Marketing Bites: It only comes around every four years, after all. Plus, lots of developments in restaurant loyalty programs.

Marketing

Taco Bell plucks a trio of young chefs to reimagine the Crunchwrap

By Jonathan Maze on Feb. 12, 2024

The Mexican fast-food chain launched a program to spotlight emerging chefs. The first group will develop a new type of the Crunchwrap Supreme.

Marketing

Restaurants embrace the darker side of Valentine’s Day

By Heather Lalley on Feb. 08, 2024

Marketing Bites: Chains are consoling those who’ve recently been dumped, as well as offering to do the breaking up on behalf of their customers.

Operations

The restaurant brands we just can't let go

By Lisa Jennings and Nancy Kruse on Feb. 08, 2024

We loved them once. Will we love them again? Nancy Kruse and Lisa Jennings talk about the wave of restaurant brand revivals attempting to make what's old new again.

Marketing

Court dismisses Byron Allen's discrimination lawsuit against McDonald's

By Jonathan Maze on Feb. 07, 2024

The owner of The Weather Channel had sought $100 million from the fast-food giant over ad spending, but a judge dismissed the case on free speech grounds.

Operations

Sweetgreen is ready for commitment, at least for a year

By Lisa Jennings on Feb. 01, 2024

The chain on Thursday is adding a third tier to its loyalty program: an annual subscription option for $100.

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