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social media

I am mommy blogger, hear me roar

 By Patricia Cobe on Mar. 01, 2012

When Moe’s Southwest Grill heard that the annual BlogHer Food conference was coming to their hometown of Atlanta, the marketing department scrambled.

Consumer Trends

Going solo

 Nov. 09, 2012

More Americans are abandoning the traditional "family dinner" and group restaurant meal to eat alone, according to a recent report by Bellevue, Wash.-based The Hartman Group. The conversations across the table with family and friends are being replaced by social media, claims the report.

Food

Flavor drives demand

By Thomas Henry Strenk on Jun. 18, 2013

Millennials continue to exert influence on the world of beverages. They like their drinks on the sweet side and they like lots of choices. Suppliers have gotten the message and responded with specialty beverages aimed at that finicky demographic.

Leadership

Pinkberry's need for speed

By Patricia Cobe on Mar. 31, 2014

Laura Jakobsen, senior vice president, marketing and design at Pinkberry, gives advice to women striving to become innovative leaders.

Marketing

28 social media ideas to steal

By Restaurant Business Staff on Sep. 11, 2014

Some restaurants have scored big on social media. Here's what you can learn from their wins.

Marketing

Building brand ambassadors

By Lisa Arnett on Jan. 17, 2017

Operators have found that how they respond to glowing compliments can have significant benefits to the brand. Here, they weigh in on where to find brand evangelists.

Marketing

Mastering social media's new tools: Facebook

By Benita Gingerella and Lisa White on Sep. 18, 2017

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Financing

The poultry purchase

By Restaurant Business Staff on Aug. 09, 2007

Restaurants traditionally rely on chicken and turkey to be menu profit makers. Usually in good supply and always a good buy in relation to other proteins, operators often turn to poultry to keep costs in check when red meats and seafood skyrocket. But that strategy may be dampened in the months ahead.

Won’t you be my regular?

By Restaurant Business Staff on Aug. 01, 2010

Customers who keep coming back are worth a lot more than just their contribution to the bottom line. Here’s how to go get them—and keep the ones you have.

Financing

Frozen drinks

By Thomas Henry Strenk on Jul. 14, 2011

Every summer the big quickservice chains expand their frozen drink offerings with cool LTOs and this season is no exception.

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