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Conference Attendees Plan New Initiatives

 By Restaurant Business Staff on Jul. 15, 2010

CHICAGO (July 13, 2010)—As the final day of the IFDA/IFMA Sales and Marketing Conference drew to a close, attendees listed the initiatives they plan to...

Random spottings: Customer complaints on Facebook

 By Peter Romeo on Jun. 23, 2011

No aspect of social media seems to unnerve restaurant chains more than the prospect of a public complaint. Because anyone can post anything, brands fear they’ll be slammed in full view of customers by whiners whose gripes might not even be reality-based.

11 top tweeting chefs

By Patricia Cobe on Mar. 01, 2012

These busy restaurant chefs find time to tweet in the middle of dinner prep—and throughout the day. The authenticity of the tweets reveals that they’re coming from the chefs themselves—not a social media intern sitting behind the scenes. Here are the most prolific toques on Twitter.

Technology

The latest vending machine technology

By Amanda Kooser on Dec. 03, 2012

If you're strolling down Santa Monica Boulevard in Beverly Hills and suddenly get a hankering for a snack, you won't have to settle for a candy bar spit out by a regular old vending machine. Instead, snag a fresh cupcake from the Sprinkles Cupcake ATM. It's restocked all day and night for continuous cupcake delivery.

Marketing

Social media evolves from marketing to operations

By Amanda Kooser on Jun. 24, 2013

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

Marketing

Attendees share top takeaways from RLC Day One

Apr. 01, 2014

Here’s what other RLC attendees took away from Day One of the 2014 Restaurant Leadership Conference.

Marketing

Twitter-trolling health inspectors

By Kelly Killian on Sep. 12, 2014

In the Social Media Age, the language that constitutes a formal complaint has evolved.

Operations

This week's restaurant nightmares: 'What's so funny?'

By Peter Romeo on Jan. 18, 2017

The humor and goodwill intended by some restaurants this week was taken far differently by the public, once again underscoring the need for caution in the age of social media.

Marketing

Mastering social media's new tools: Instagram

By Benita Gingerella and Lisa White on Sep. 18, 2017

For Pride Month, Just Salad partnered with LGBT Instagram personalities to promote the chain’s Big Gay Garden Salad in their posts.

The 7 Steps to a New Menu Item

By Restaurant Business Staff on Dec. 07, 2007

Food companies are increasingly working with restaurant operators to create custom products. Understanding the process can help facilitate the customization partnership.

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