Cover story: High times
Ultra upscale dining can hit customers with a severe case of sticker shock. But that isn't keeping big spenders away.
Technology
5 ways big data can better your business
What are the must-haves for upping your data game today? The trick is finding the right data and interpreting it to make informed decisions that will improve business.
It’s been done with hamburgers, with cocktails, with Mexican QSR. Take a familiar concept, one with a degree of built-in familiarity and consumer acceptance, and differentiate it—around the ingredients, the menu, the presentation, the service model. Make it unique and craveable, make it stand out from the competition; just don’t make it so strange that customers don’t know what to make of it.