Distributor Develops Mobile Produce Shop

LANDOVER, MD (July 26, 2012)—Keany Produce Co. sends its Gateway to Gourmet mobile produce department truck on the road to existing and potential customers.

The truck’s racks display a variety of new, specialty, organic and locally grown produce. Keany retrofitted one of the 20 new Kenwood delivery trucks it took delivery of in December into the produce showcase.

Chefs can examine and purchase product straight from the truck or place larger orders, said Kevin Keany, president.

“This is like a supermarket on wheels,” he said. “This brings all kinds of new and fresh ideas to stimulate the chefs’ menus and recipes. It’s a way to get our products out in the marketplace a little easier than giving them a hand-out with pictures.”

Read more on The Packer: http://www.thepacker.com/fruit-vegetable-news/foodservice/Distributor-drives-mobile-produce-department-to-customers-163844046.html

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Marketing

Meet the restaurant industry's new government adversary

Reality Check: The FTC wants the business to change several longstanding operating conventions. Has it heard why that's a bad idea?

Financing

Why are so many restaurant chains filing for bankruptcy?

The Bottom Line: A combination of rising costs and weakening sales, and more expensive debt, has caused real problems for restaurant chains. But the industry is also really difficult.

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Trending

More from our partners