Food

How Chef Ron Yan transformed the menu at Parcelle Wine Bar from popup to brick-and-mortar restaurant

The New York City wine bar attracts a young crowd to sip, snack and stay for dinner, thanks to an inventive menu.

As executive chef of Parcelle Wine Bar on the Lower East Side of Manhattan, Ron Yan has created a menu that balances playfulness with skilled technique. During the pandemic, Yan partnered with seasoned restaurateur and wine retailer Grant Reynolds to launch a popup. The success of that venture evolved into the current brick-and-mortar restaurant, opened in 2022.

Chef Ron Yan

Chef Ron Yan

Listen as Yan describes his culinary journey from pre-med student to accomplished chef, how he crafts a wine-pairing menu that artfully combines bar snacks and full dinners, and how he is taking Parcelle to its next stage of growth in 2023.

Subscribe to Menu Feed on Apple Podcasts.

Subscribe on Spotify.

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

The unfortunate demise of Smokey Bones

The Bottom Line: The barbecue chain officially shut down amid the bankruptcy of parent company Fat Brands. But its doom was assured when the brand operator bought the chain.

Marketing

Chefs are hosting themed collab dinners to amplify impact

Independent restaurants join forces to showcase their culinary chops and educate new and established guests. The unique experiences build business and fans.

Financing

KFC U.S. same-store sales disappear from Yum Brands’ earnings report

The Bottom Line: The restaurant chain operator has increasingly kept its attention focused on Taco Bell and KFC international. But its most recent report stopped breaking out U.S. same-store sales results.

Trending

More from our partners