Marketing

Restaurant marketing ideas and trends

What an Amazon-Whole Foods combo could mean for restaurants

By Peter Romeo on Jun. 16, 2017

In a phrase: stepped-up competition for share of stomach.

'Give me mas'

By Patricia Cobe on Apr. 25, 2013

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

Marketing

Steal this Idea: Marketing on the offense

By Sara Rush Wirth on Apr. 30, 2015

There’s almost always some consumer pushback when a restaurant pulls an item off the menu.

Marketing

Chains tweet for resolution busters

By Kelsey Squire on Jan. 04, 2016

Losing weight is traditionally the top New Year’s resolution. Here’s what IHOP, McDonald's and other chains are saying in 140 characters to discourage skipped restaurant visits.

Marketing

P.F. Chang's tells its brand story

By Lizzy Freier on Nov. 14, 2016

Consumer research told P.F. Chang’s China Bistro that its diners didn’t know what was going on in the kitchen. Its new Farm to Wok campaign was designed to shed light.

Marketing