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Marketing

Restaurant marketing ideas and trends

Marketing

7 restaurant gimmicks tied to the Super Bowl

 By Peter Romeo on Feb. 04, 2016

The industry isn’t letting a golden marketing opportunity pass it by.

Marketing

7 restaurant attempts to snag gift business

 By Jackson Lewis on Dec. 07, 2016

With consumers prowling stores and the internet for gift ideas, some restaurants are ready with suggestions that could also make their holidays a little happier.

Marketing

Mastering social media’s new tools

By Benita Gingerella and Lisa White on Sep. 18, 2017

As social media tools evolve, operators are shifting to an extended form of engagement that lets guests interact with brands in ever-more personal ways.

Marketing

Quaker Steak & Lube tries a Tuesday traffic booster

By Restaurant Business Staff on Nov. 15, 2017

The casual chain has added a $10 Tuesdays deal.

Marketing

Wendy's has a frozen beef with McDonald's

By Jonathan Maze on Mar. 07, 2018

The chain reminds its Twitter followers that its rival still has some frozen burgers.

Marketing

Restaurants take on the meal kit boom

By Lisa White on Aug. 15, 2017

Operators are offering their own versions of meal kits, serving up bundled family meals that often have an off-premise bent.

Marketing

How to rock social media

By Lindsey Ramsey on Jan. 13, 2014

By employing creative and time-tested social media techniques, these brands have fans buzzing.

Marketing

Culinary classes are catching on

By Amanda M. Westbrooks on Aug. 27, 2015

Teaching classes in restaurants is a popular way to reach new customers, bring in more revenue, reward frequent guests or showcase an event space.

Marketing

How concepts aim to score March Madness sales

By Kelsey Squire on Mar. 11, 2016

Here’s a look at some of the more unique promotions catering to college hoops fans.

Marketing

Is social gifting a restaurant opportunity?

By Jackson Lewis on Dec. 22, 2016

Gift card sales are expected to climb this year. A new channel getting restaurants' attention is social media, where social gifting—sending someone a credit for a coffee or other gift via social media—is still a new phenomenon. Is it right for restaurants?

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