Heather Lalley
Managing editor
Articles by
Heather Lalley
Page 7Marketing
The newest marketing trick: Pricing from the wayback machine
Marketing Bites: Chains go back to the future on menu prices despite inflation, Dave & Buster’s celebrates the indoors and more marketing news of the week.
Operations
Queso, please? Virtual brands go niche as they mature
What started early in the pandemic as a cheap, easy way to sell more wings and burgers is morphing into more-targeted digital menu offerings like melty cheese and loaded potatoes.