On The Border Mexican Grill & Cantina

On the Border names Ashley Zickefoose CMO

The former brand strategist will join the Mexican casual-dining chain in September.

On The Border Mexican Grill & Cantina

The Tex-Mex chain is trying to win back families by revamping its kids menu

From regional American to ethnic versions and spicy to sweet variations, here are the barbecue sauce flavors on the rise, according to Technomic data.

Operators hope to see a lot of green this Black Friday.

The chain has tapped former The Habit executive Matt Hood for the top post.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

The chain is known for Tex-Mex cuisine served in a friendly and energized atmosphere

See what restaurants are using as consumer bait.

Guests can enjoy an order of fajitas with a cup of queso and two cinnamon-dusted sopapillas for $9.99.

Dave Orenstein is joining the 19-unit venture after serving as CEO of Lone Star, among other casual players.

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