Emerging Brands
Chipotle reveals details of its new Farmesa concept
The “California-inspired fresh eatery,” slated to open in Santa Monica, Calif., will help the fast-casual burrito restaurant chain test and learn for future growth.
Operations
Will Chipotle's new concept be the one that gets traction?
Restaurant Rewind: Earlier diversification attempts have been short-lived. Here’s what went wrong in those efforts.