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First Watch

BWW mounts a big marketing push for March Madness

 By Peter Romeo on Mar. 06, 2015

The beer and wings chain is using digital, in-store and conventional media to make the claim that it’s the place to watch college basketball’s big moments.

Consumer Trends

Customers’ most-craved breakfasts

 By Lizzy Freier on Oct. 10, 2017

See which 10 chains are meeting consumers’ morning cravings the most.

Unfair advantage

By Bill Main on Aug. 20, 2003

Building a great staff hinges on a lot of different factors. We look for people with the right personality, a basic level of skills, a polished appearance, etc. If we're lucky, we find talented, loyal, friendly employees who take care of our guests.

Tea is habit forming

By Restaurant Business Staff on Apr. 01, 2010

Deemed an affordable luxury, tea seems recession resistant. Despite record high prices, consumers are still sipping.

Piada, Cooper’s Hawk presented with 2015 Buzzed About Brands Awards

By Kelly Killian on May 15, 2015

The two chains were honored by the NRA’s Marketing Executive Group at its meeting Thursday for generating buzz through social media and more conventional marketing means—even though one doesn’t even have a marketing budget.

Consumer Trends

Top LTOs of 2017

By Lizzy Freier on Dec. 09, 2017

The Top 500 chains unveiled more than 13,000 limited-time offers in 2017, but only some can be winners with consumers.

Tour de Force

By Bill Main on Jul. 15, 2004

Watching the Tour de France is always exciting. I became hooked on the sport as I watched Lance Armstrong, the young American cancer survivor, compete for and win an unprecedented seven tours.

Case study: Training 2.0

By Amanda Kooser on Sep. 01, 2010

TJ Schier, the president of restaurant training consultancy Incentivize Solutions and co-founder of Which Wich quickservice sandwich franchisee S.M.A.R.T. Restaurant Group, has a very specific mission for his employees. Make the guests say “Wow!”

David Burke Group to open first of 3 theater restaurants

By Peter Romeo on Jun. 09, 2015

The multiconcept operator is outfitting Silverspot Cinemas with a polished concept called Trilogy.

CSPI: No cake for McD's 50th birthday

By Restaurant Business Staff on Apr. 15, 2005

Nutrition watchdog Center for Science in the Public Interest has offered a 50th anniversary message to McDonald's.

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