IHOP

Operations

1st Applebee’s-IHOP hybrid restaurant set to open

The one-of-a-kind unit will serve the diverse clientele of downtown Detroit.

Marketing

IHOP generates social media buzz with temporary name change to IHOb

The pancake chain “rebrands” to highlight its new burger menu, with hopes of lifting late-day sales.

The appointment of Thomas Song fills a gap in Dine Brands Global's turnaround team.

The chain's improved performance is proof full-service chains are holding their own against fast casual, executives stressed.

The breakfast giant offered a stack of deals in 2016, including kids eat free and $1 pancakes

See which 10 chains are meeting consumers’ morning cravings the most.

GLENDALE, CA (October 20, 2010)—IHOP, one of America's favorite restaurants for breakfast, lunchand dinner, celebrated the company's success and honored...

The new platform is part of the chain’s continuing push into off-premise.

GLENDALE, CA (October 04, 2011)—IHOP brought together franchisees of more than 1,500 locations, as well as vendor partners, for a three day franchise...

The franchisor also plans to announce an acquisition within roughly the next year.

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