This week’s digital dustups: Wendy’s vs. McD’s, KFC vs. the gullible, white men vs. the world
Who said social media was merely a means of engaging consumers? As recent developments underscore, that universe has become a battleground of sorts for unexpected causes.
Marketing
6 Mother's Day promos with a twist
Operators are offering more than just a meal for mom this year.
More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.