McDonald's

McDonald’s sets Oct. 6 rollout for all-day breakfast

By Kelsey Squire on Sep. 01, 2015

The limited menu will be the chain's boldest turnaround effort to date.

Marketing

April Fools’ Day promos out of left field

By Kelsey Squire on Apr. 01, 2016

Hooters buys a private island, a QSR gets into drone delivery and more.

50 Great Ideas

50 great ideas: 2016 edition

By Restaurant Business Staff on Nov. 14, 2016

What takes a notion from “that’s cool” to a smart, business-forward point of differentiation? We present 50 of the greatest on-trend ideas we’ve collected.

McDonald's claims a breakthrough in straw technology

By Peter Romeo on Feb. 16, 2017

The tongue-in-cheek announcement kicks off a new marketing ploy for the chain: A limited-time suck-up.

McDonald's begins delivery rollout

By Peter Romeo on May 17, 2017

A deal has been struck with UberEats, starting with 1,000 stores.

Financing

McDonald’s sees traffic gain in 4.1% comp rise

By Peter Romeo on Oct. 24, 2017

Guest counts rose because of a high-low pricing strategy, the quick-service giant said.

Financing

McDonald's quiet shrinkage

By Jonathan Maze on Feb. 02, 2018

The burger giant has closed more than 300 locations the past three years, says RB's The Bottom Line. Will it grow again?

The week in ideas, February 8, 2013

By Amanda M. Westbrooks on Feb. 08, 2013

Quizno's uses behavior and location to run a successful mobile campaign, the USDA is following their own advice, a restaurant rewards well-behaved kiddos and gets a spot on the Today show, snatching delivery guys' tips to cover fees is a no-no, and McD's is upping the service level down under.

Will McDonald's all-day breakfast worsen the egg shortage?

Sep. 04, 2015

Some analysts are worried that the spike in demand will drive egg prices higher while further crimping availability.

McDonald's hatches new versions of the Big Mac

By Peter Romeo on Apr. 20, 2016

Two variations—one heftier, the other smaller—are about to be tested, the chain has confirmed.

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