Financing
As it loses customers to rivals, McDonald's shifts its focus to value
The fast-food giant appears to be losing the battle for customers looking for lower prices to Burger King and Domino’s. McDonald’s wants a national value offer to change that.
Financing
Marketing and digital drove McDonald's sales last quarter
U.S. same-store sales at the fast-food restaurant giant grew 2.5% in the first quarter. But traffic is down at the chain’s restaurants amid pressure on the consumer.