Financing
Why McDonald's wants a bigger piece of the beverage business
The Bottom Line: The specialty beverage business generates $100 billion a year worldwide. It’s also profitable and its customers are loyal.
Operations
CosMc's wasn't McDonald's first attempt at a second concept
Restaurant Rewind: The home of the Golden Arches has looked at ventures ranging from a piano lounge to a Disneyland-like theme park. Why is it still a single-brand operation, CosMc's aside?