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McDonald's

Marketing

McDonald's dips its toes into footwear

By Reyna Estrada on Nov. 13, 2023

The burger giant has teamed up with Crocs on a footwear line that features iconic characters like Grimace and Birdie.

Financing

McDonald's and Krispy Kreme may expand their partnership

 By Jonathan Maze on Nov. 09, 2023

The burger giant has been selling Krispy Kreme doughnuts out of its Kentucky restaurants for months. Now they’re apparently talking about an expansion.

Financing

McDonald's and Yum Brands take an optimistic view of oncoming regulations

By Jonathan Maze on Nov. 06, 2023

The Bottom Line: The CEOs of the franchise giants decried the NLRB’s joint employer ruling but said that their brands have the strength to overcome them, anyway.

Workforce

California's wage law could pave the way for $18 Big Macs

By Peter Romeo on Nov. 06, 2023

Working Lunch: A McDonald's in Connecticut is already charging that much for a combo featuring the signature sandwich. Might that become the threshold in the industry's largest restaurant market?

Financing

Why remodeled restaurants give McDonald's a big advantage right now

By Jonathan Maze on Oct. 31, 2023

The Bottom Line: The burger giant remodeled just about all its locations between 2017 and 2020. That has given the company a leg up on competitors at a time when financing is simply not that available.

Financing

Digital, marketing and price hikes lift McDonald's sales

By Jonathan Maze on Oct. 30, 2023

The burger giant’s U.S. same-store sales rose 8.1% last quarter and its earnings increased more than expected. The company cited better execution inside its restaurants.

Financing

Restaurant chains have to work harder to get sales this year

By Jonathan Maze on Oct. 30, 2023

The Bottom Line: After “pent-up demand” kept customers coming back in 2022, restaurants have to work harder in 2023 to get customers coming in the door.

Financing

McDonald's believes it can grow in Calif.

By Jonathan Maze on Oct. 30, 2023

The Bottom Line: Chris Kempczinski, CEO of the burger giant, told analysts that the company’s restaurants will take a cash flow hit when wages are raised in the state, but he calls it an “opportunity.” But for whom?

Marketing

A ridiculous number of Americans have worked at a McDonald's

By Jonathan Maze on Oct. 12, 2023

The burger giant’s latest promotion, called the “1 in 8 Initiative,” highlights the percentage of Americans who’ve worked at one of the chain’s locations at some point in their lives.

Financing

The McDonald's premium? It's in the rent

By Jonathan Maze on Oct. 05, 2023

The Bottom Line: The burger giant’s franchise charges have been below average despite the strength of its brand. But its premium comes in the leases its franchisees pay.

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