Wendy's

Wendy's addresses beef doubts in chain's first Super Bowl ad

By Peter Romeo on Jan. 31, 2017

The spot takes aim at misconceptions, without mentioning the brand by name.

Operations

Wendy’s launches delivery through DoorDash

By Restaurant Business Staff on Dec. 01, 2017

The service is now available nationwide after being piloted in limited markets earlier this year.

Subway pledges to remove antibiotics from meat supply

By Kelsey Squire on Oct. 20, 2015

Next year, the chain’s U.S. units will begin a nine-year transition to antibiotic-free meat.

Operations

This week’s 5 head-spinning moments: Orgasms & smaller breasts

By Peter Romeo on Feb. 17, 2017

Even we blushed while perusing some of the week's uncelebrated but noteworthy developments.

Marketing

Golden oldies get dusted off for new wave of restaurant marketing

By Peter Romeo on Dec. 12, 2017

The quest for customers is prompting some chains to think retro.

Wendy’s CEO transition begins

By Kelsey Squire on Dec. 18, 2015

Successor Todd Penegor will also assume the role of president, the QSR said.

Marketing

9 slam-dunk restaurant promotions for March Madness

By Patricia Cobe on Mar. 13, 2017

Operators are betting that NCAA basketball fans will eat up these special deals.

Financing

Wendy's didn't help Arby's buy Buffalo Wild Wings

By Jonathan Maze on Feb. 22, 2018

The company opted against further investment, but its ownership of Arby's has still paid off, says RB's The Bottom Line.

Wendy’s investigates potential data breach

By Kelsey Squire on Jan. 27, 2016

The QSR would be the latest and undoubtedly the largest restaurant chain to fall victim to hacking.

Food

Restaurants take the dare of revamping signatures

By Peter Romeo on Apr. 05, 2017

Menu options once treated as sacrosanct are now getting makeovers in hopes of rekindling interest.

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