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Wendy's

Technology

DoorDash, Roku partner to allow customers to order food from their TVs

 By Joe Guszkowski on Feb. 07, 2023

Wendy’s will be the first restaurant featured in new “shoppable ads.” Roku users can also get six months of free DashPass.

Financing

Nelson Peltz opts not to buy Wendy’s as the company reorganizes

 By Jonathan Maze on Jan. 13, 2023

The burger chain’s largest shareholder and chairman opted not to seek a deal for the company. Kurt Kane, the burger chain's U.S. president, is leaving as part of a broad corporate restructuring.

Financing

Meritage Hospitality Group to acquire 43 Wendy’s restaurants

By Jonathan Maze on Dec. 22, 2022

The Michigan-based operator has made 27 acquisitions in the burger chain’s system and now owns more than 300 restaurants.

Food

Wendy’s gets playful with its Frosty

By Jonathan Maze on Nov. 10, 2022

The burger chain is introducing the Peppermint Frosty next week. But that won’t be the only new flavor as the burger chain gets creative with the iconic dessert.

Financing

Restaurants are 'stuck' with falling traffic

By Jonathan Maze on Nov. 10, 2022

The Bottom Line: Wendy’s CEO Todd Penegor said that consumers are still eating more of their meals at home, and “it’s kind of stuck there.”

Financing

French Toast Sticks drove Wendy's sales last quarter

By Jonathan Maze on Nov. 09, 2022

The product is already the chain's top-selling item in the morning, leading to a "meaningful acceleration" in breakfast sales.

Operations

Restaurants' business week is shrinking as pandemic effects linger, study finds

By Peter Romeo on Oct. 27, 2022

The average U.S. restaurant is open 6.4 fewer hours a week because of the inability to find workers, according to a study from Datassential.

Technology

Wendy’s to use ItsACheckmate to smooth delivery at 6,000 stores

By Joe Guszkowski on Sep. 26, 2022

The software will connect third-party delivery channels directly to Wendy’s POS system as the chain looks to grow its digital business.

Marketing

How a pop star's lid drove Arby's awareness sky high

By Restaurant Business Staff on Sep. 20, 2022

Restaurant Rewind: Hardee's well-timed tweet last week echoes two of the restaurant industry's greatest marketing moments.

Marketing

Why restaurant mascots have been benched this ad season

By Restaurant Business Staff on Aug. 23, 2022

Restaurant Rewind: The onetime marketing superstars have lost the spotlight to food, guests and less-controversial employees. The spokesfigures' past may explain why.

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