Wendy's

Wendy’s biggest shareholder may take the chain private

By Jonathan Maze on May 24, 2022

Nelson Peltz’s Trian Partners, which owns nearly 20% of the company’s stock, said it has approached the board about a possible acquisition, sending the shares soaring.

Premium

Financing

As inflation soars, lower-income consumers slow their restaurant spending

By Jonathan Maze on May 11, 2022

The Bottom Line: Quick-service restaurant executives say they’re seeing fewer visits from people with lower incomes and more visits from those with higher incomes. But that difference may not last for long.

Financing

Wendy’s sales grow, but margins take a hit

By Jonathan Maze on May 11, 2022

Company-operated stores’ profits declined on higher costs, but the chain had one of its best years for unit growth in its history.

Financing

When Wendy’s and McDonald’s went chain shopping

By Restaurant Business Staff on May 03, 2022

Restaurant Rewind: The burger giants once swelled their portfolios to include everything from pasta concepts to burrito chains. Here's why they ultimately pared back down to burgers.

Marketing

Chains hope to score big with Final Four activations

By Heather Lalley on Mar. 30, 2022

Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.

Marketing

Wendy’s newest location will be in the metaverse

By Jonathan Maze on Mar. 30, 2022

The company is working with Meta’s Horizon Worlds to create the Wendyverse. Quest 2 users will be able to visit a restaurant and shoot baskets with a Baconator.

Operations