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Wendy's

Marketing

Wendy's has a frozen beef with McDonald's

 By Jonathan Maze on Mar. 07, 2018

The chain reminds its Twitter followers that its rival still has some frozen burgers.

Wendy’s expands its veggie-burger test

 By Kelsey Squire on Jan. 20, 2016

The chain’s new black-bean burger can also be ordered vegan.

Food

Chicken flocks to the breakfast menu

By Patricia Cobe on Mar. 17, 2017

5 operators are pairing the bird with more than waffles.

Marketing

Wendy’s releases rap album loaded with digs at the competition

By Heather Lalley on Mar. 23, 2018

The “We Beefin’” EP slams McDonald’s, Burger King and others.

Wendy’s commits to cutting energy use

By Kelsey Squire on Jan. 29, 2016

The QSR chain plans to reduce consumption by 20 percent per transaction.

Operations

This week’s 4 head-spinning moments: No mas

By Peter Romeo on Apr. 07, 2017

Taco Bell's newfound qualms about social media is just one example of restaurants wondering if the status quo is such a hot way to go.

This week’s digital dustups: Wendy’s vs. McD’s, KFC vs. the gullible, white men vs. the world

By Peter Romeo on Mar. 08, 2016

Who said social media was merely a means of engaging consumers? As recent developments underscore, that universe has become a battleground of sorts for unexpected causes.

Marketing

3 lessons from social media this week

By Lisa White on May 17, 2017

From spinning a losing streak to knowing when to lay low, here are some recent lessons operators have learned on social media.

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