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Marketing

Restaurant marketing ideas and trends

Marketing

5 lessons in marketing from the MEG meeting

 By Kelly Killian on May 17, 2015

Attendees heard tips from chain leaders like Piada’s Chris Doody and were given an update on menu labeling by the NRA’s expert on the topic.

Marketing

How to score revenue when the local sports team fumbles

 By Alaina Lancaster on Jan. 27, 2016

Here's how sports-centric restaurants boost restaurant sales when the local team is falling flat.

Marketing

Busting 9 of the biggest restaurant myths

By Benita Gingerella on Dec. 14, 2016

We looked at some longstanding restaurant myths to see how these supposed diner don’ts hold up.

Marketing

Mastering social media's new tools: Instagram

By Benita Gingerella and Lisa White on Sep. 18, 2017

For Pride Month, Just Salad partnered with LGBT Instagram personalities to promote the chain’s Big Gay Garden Salad in their posts.

Marketing

6 restaurant deals to drive Black Friday sales

By Benita Gingerella on Nov. 21, 2017

Operators hope to see a lot of green this Black Friday.

Marketing

5 things that keep you up at night

Sponsored content from our partner Paytronix on Mar. 09, 2018

Here's how to make the decisions that will reap fast results and get the sleep you deserve.

Marketing

Chains make the most of a viral moment on social media

By Lisa White on Aug. 07, 2017

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.

Marketing

2012 trend book: Social media

Dec. 01, 2011

Chain locations aren’t exact clones of each other. There are little quirks, local menu items and different customer demographics. That’s why one social media presence doesn't necessarily fit all.

Marketing

Strategies for opening in a new market

By Sara Rush Wirth on Aug. 13, 2015

Whether a chain or a concept branching outside its home base, opening in a new area means engaging consumers who don’t necessarily know your brand.

Marketing

Fast-casual chicken concepts: What’s the story?

By Darren Tristano on Feb. 10, 2016

If there’s no celebrity chef tie-in, newcomers are betting on accountability as points of difference.

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