Marketing

Restaurant marketing ideas and trends

Is social gifting a restaurant opportunity?

By Jackson Lewis on Dec. 22, 2016

Gift card sales are expected to climb this year. A new channel getting restaurants' attention is social media, where social gifting—sending someone a credit for a coffee or other gift via social media—is still a new phenomenon. Is it right for restaurants?

Marketing

Mastering social media's new tools: Twitter

By Benita Gingerella and Lisa White on Sep. 19, 2017

A social media moment can become a marketing gold mine with just a handful of tweets, as Wendy's learned this year.

Marketing

Chains unveil web deals around Cyber Monday

By Restaurant Business Staff on Nov. 27, 2017

Wendy’s is just one of the restaurant brands angling to boost digital business.

Marketing

7 slam-dunk March Madness promos at restaurants

By Heather Lalley on Mar. 09, 2018

Here’s a look at some of the creative marketing plays for 2018's tournament.

Marketing

Restaurants take on the meal kit boom

By Lisa White on Aug. 15, 2017

Operators are offering their own versions of meal kits, serving up bundled family meals that often have an off-premise bent.

Marketing

Are you newsjacking?

By Kelly Killian on Feb. 10, 2014

This time of year offers a prime opportunity for real-time messaging.

Marketing

10 social media lessons from the RB/FSTEC Award winners

By Restaurant Business Staff on Sep. 14, 2015

The editors of Restaurant Business saluted 12 restaurant chains in the social media competition of the inaugural RB/FSTEC Awards. Here are some of the practices and approaches used by the standouts to engage their audiences.

Marketing

Cinco de Mayo promos from left field

By Kelsey Squire on May 04, 2016

A “spokes-lime,” a taco-hot dog hybrid and a donut brushed with edible silver are a few of the surprising promotions spicing up restaurants this week.

Marketing