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Marketing

Restaurant marketing ideas and trends

Marketing

Chains unveil web deals around Cyber Monday

 By Restaurant Business Staff on Nov. 27, 2017

Wendy’s is just one of the restaurant brands angling to boost digital business.

Marketing

7 slam-dunk March Madness promos at restaurants

 By Heather Lalley on Mar. 09, 2018

Here’s a look at some of the creative marketing plays for 2018's tournament.

Marketing

Restaurants take on the meal kit boom

By Lisa White on Aug. 15, 2017

Operators are offering their own versions of meal kits, serving up bundled family meals that often have an off-premise bent.

Marketing

How to rock social media

By Lindsey Ramsey on Jan. 13, 2014

By employing creative and time-tested social media techniques, these brands have fans buzzing.

Marketing

Culinary classes are catching on

By Amanda M. Westbrooks on Aug. 27, 2015

Teaching classes in restaurants is a popular way to reach new customers, bring in more revenue, reward frequent guests or showcase an event space.

Marketing

Cinco de Mayo promos from left field

By Kelsey Squire on May 04, 2016

A “spokes-lime,” a taco-hot dog hybrid and a donut brushed with edible silver are a few of the surprising promotions spicing up restaurants this week.

Marketing

How Wendy's tackles trolls

By Jackson Lewis on Jan. 19, 2017

Strategies to answer social media harassment.

Marketing

Anatomy of a cross-platform marketing campaign

By Benita Gingerella and Lisa White on Sep. 19, 2017

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

Marketing

McDonald’s reveals its new value menu

By Jonathan Maze on Dec. 05, 2017

Chain’s volley in the new value wars is a tiered menu that will be available Jan. 4.

Marketing

Chili's simplifies loyalty program with every-visit rewards

By Peter Romeo on Mar. 20, 2018

All members will get something free when they visit a store.

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