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IHOP

Operations

Restaurants' business week is shrinking as pandemic effects linger, study finds

 By Peter Romeo on Oct. 27, 2022

The average U.S. restaurant is open 6.4 fewer hours a week because of the inability to find workers, according to a study from Datassential.

Food

IHOP is tagging its New French Toast ‘NFT’ and offering its first NFT to celebrate the launch

By Patricia Cobe on Oct. 10, 2022

The thicker, fluffier French toast debuts Monday, along with seven new all-day menu items.

Food

IHOP puts customization front and center with new Choice menu

By Patricia Cobe on Aug. 24, 2022

The updated focus allows guests to build their own meals for breakfast, lunch and dinner any time of day.

Leadership

Applebee's and IHOP are getting a new HQ

By Peter Romeo on Jun. 22, 2022

Parent Dine Brands Global plans to move next year to Old Pasadena, Calif.

Operations

How IHOP came up with its virtual brands

By Joe Guszkowski on Apr. 15, 2022

Unlike sister concept Applebee's, the pancake chain looked outside the organization for help developing Thrilled Cheese and Super Mega Dilla.

Marketing

IHOP unveils first loyalty program, the International Bank of Pancakes

By Joe Guszkowski on Mar. 09, 2022

Customers will be able to earn "Pancoins" with every order and exchange them in the "Stack Market" for free food.

Food

Behind the upgraded menu at Flip’d, IHOP’s fast-casual sibling

By Patricia Cobe on Feb. 22, 2022

The bowls, sandwiches, salads and baked goods are designed for grab-and-go, but 60% of the business is dine-in.

Emerging Brands

Inside IHOP’s first Flip’d unit in NYC

By Joe Guszkowski on Dec. 16, 2021

The scaled-down spinoff will serve pancake bowls, burgers and more—mainly for takeout. It's the first of 10 slated for the Big Apple.

Food

IHOP expands p.m. menu choices with launch of new Melts

By Patricia Cobe on Oct. 18, 2021

The lineup of seven cheesy sandwiches is targeted to the lunch, dinner and late-night crowd as well as off-premise customers.

Leadership

IHOP adds 2 executives to its senior management

By Peter Romeo on Sep. 02, 2021

In what the family chain describes as key hires, MIchael Kaufman has come aboard to focus on strategy and analytics, and Jacob Barden has moved over from Burger King to oversee development.

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