IHOP

Marketing

IHOP plans another name change

This time the “P” is changing to, well, “P.”

Consumer Trends

10 unique LTOs for spring

Limited-time offers that differentiate the menu are creating buzz this season.

Technomic’s look into global menu innovation reveals some surprises.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Parent Dine Brands plans to invest in capabilities ranging from better in-store Wi-Fi to geolocation systems that signal the arrival of a takeout customer.

After a turnaround year, both of the Dine Brands holdings are looking at ways of increasing off-premise sales, particularly catering, and expanding into new types of markets.

Here's a look back at the news eruptions that shaped the restaurant industry in 2018.

Comps jumped 7.7% for Applebee’s and 1.2% for IHOP.

The preliminary results suggest the brand’s comeback strategy is working.

The decision could require restaurants to forego the tip credit for side work and untipped activities.

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