IHOP

Operations

1st Applebee’s-IHOP hybrid restaurant set to open

The one-of-a-kind unit will serve the diverse clientele of downtown Detroit.

Marketing

IHOP generates social media buzz with temporary name change to IHOb

The pancake chain “rebrands” to highlight its new burger menu, with hopes of lifting late-day sales.

The appointment of Thomas Song fills a gap in Dine Brands Global's turnaround team.

The chain's improved performance is proof full-service chains are holding their own against fast casual, executives stressed.

The lending needed to open or buy franchised businesses this year will fall about $2 billion short of demand, thwarting the creation of up to 80,000 jobs at restaurants and other enterprises, according to new research from the International Franchise Association.

Papa John's, Chipotle, Panera, Buffalo Wild Wings among companies whose top executives left in 2017.

The parent company of IHOP and Applebee’s is shopping for a third concept, likely in the limited-service sector, Restaurant Business reports.

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

A new CIO and development officer are charged with facilitating growth for IHOP and Applebee’s—in part by developing new formats and designs.

Consumers are going big for breakfast, and crave-ability can drive sales.

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