Financing
Marketing and digital drove McDonald's sales last quarter
U.S. same-store sales at the fast-food restaurant giant grew 2.5% in the first quarter. But traffic is down at the chain’s restaurants amid pressure on the consumer.
Financing
As it loses customers to rivals, McDonald's shifts its focus to value
The fast-food giant appears to be losing the battle for customers looking for lower prices to Burger King and Domino’s. McDonald’s wants a national value offer to change that.