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McDonald's

Mixed reception continues with McDonald's new ads

 Jan. 14, 2015

Lovin' it or hatin' it, consumers continue to dole out mixed reviews for any messaging coming from the burger giant. The latest tug-of-war is over its new "signs" TV spots which drew both positive and negative reviews in social media.

McDonald’s franchisees losing faith in the chain: Survey

 By Restaurant Business Staff on Feb. 19, 2016

Just 14 percent think its turnaround efforts are working.

Pumpkin LTOs are coming out early—but are the pumpkins?

By Sara Rush Wirth on Aug. 19, 2016

Will the looming pumpkin shortage pose a problem for the many chains that bank on autumn LTOs?

Marketing

Restaurants’ top menu deals and discounts this winter

By Patricia Cobe on Jan. 27, 2017

Chains are doubling up on new dollar menus and value meals to spark sales during this slower time of year.

Operations

This week’s 4 head-spinning moments: No mas

By Peter Romeo on Apr. 07, 2017

Taco Bell's newfound qualms about social media is just one example of restaurants wondering if the status quo is such a hot way to go.

Workforce

Attract and grow talent with career ladders

By Alaina Lancaster on Aug. 28, 2017

Check out four operators that are sketching out professional pathways for employees.

Operations

McDonald’s is making a big change to its packaging

By Jonathan Maze on Jan. 16, 2018

The company is vowing to use nothing but renewable or recyclable packaging by 2025.

Workforce

Critics say McDonald’s hasn’t kept its minimum wage promise

By Jonathan Maze on Apr. 02, 2018

A labor-backed group says the company isn’t paying $1 above local minimums, something it promised in 2015.

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