marketing

Design a server excellence survey

By Bill Main on Sep. 20, 2001

A well-designed Server Excellence Survey should consist of 20–25 questions that measure five key components of service.

F.A.B., Inc. Welcomes New Board Members

By Restaurant Business Staff on Jul. 01, 2013

ALPHARETTA, GA (July 2, 2013)—F.A.B., Inc., a national foodservice marketing and purchasing cooperative for independent distributors, announced their new...

Rack 'em up

By Bill Main on May 22, 2002

It's traditional for waiters and waitresses to share a portion of their tips with bussers or other "service helpers." But is it mandatory? Who gets the money? Who makes the decision? What are the rules?

The week’s 5 head-spinning moments

By Peter Romeo on Jan. 17, 2014

More segment-blurring, stiff challenges for 1-percenters, a legal protection of the Cronut and Grant Achatz’s response to crying babies made this a dizzying week for restaurateurs.

Split the difference

By Bill Main on Jan. 01, 2003

Recently, in a pricey bistro in Greenwich, CT, the server brought a roasted half chicken with potatoes and spinach for two mink-clad patrons. As he plopped the plate in the middle of the table he asked, "Do you want an extra plate with that?"

Why the Oprah/Starbucks brew could revolutionize the business of tea

May 01, 2014

Can Oprah help Starbucks do for tea what it did for coffee?

Plan on it

By Bill Main on Jul. 30, 2003

Restaurants fail for a lot of different reasons, all of which come under the heading of poor planning.

Starbucks to launch express stores ...

Sep. 05, 2014

The express stores will feature a smaller menu, mobile ordering and cashless payment.

And the Oscar goes to...

By Bill Main on Mar. 18, 2004

I rationalized the time I spent watching the annual spectacle known as the Academy Awards by trying to garner some lessons from the "best in the business."

Papa John’s angles for Super Bowl viewers with BOGO deal

By Peter Romeo on Jan. 28, 2015

Demand for delivered pizzas typically soars next Sunday, but the third-largest player is resorting to a discount to get its share.

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