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marketing

Financing

The booming healthy beverage market

 By Restaurant Business Staff on Mar. 11, 2006

Global sales of fortified/functional beverages were projected to reach nearly $40 billion in 2005, according to Euromonitor International.

Marketing

5 ways operators plan to cash in on St. Patrick’s Day

 By Benita Gingerella on Mar. 13, 2017

These restaurants are looking beyond corned beef and cabbage to draw holiday sales.

10 food innovations

By Restaurant Business Staff on Sep. 15, 2006

Ever wonder what the big brains are working on while you’re busy feeding people?

Marketing

3 rookie promos for football season

By Brett Dworski on Aug. 23, 2017

These chains are taking a different tack to drawing pigskin fans this fall.

A guide to getting happy

By Restaurant Business Staff on May 08, 2007

Maybe it’s that warm glow you get looking over a full dining room on those rare nights when everything hums along perfectly. Scientists who spend their lives studying the subject contend that happiness is ...

Marketing

5 ways restaurants are engaging diners for Halloween

By Brett Dworski on Oct. 26, 2017

Here’s how restaurants are hoping to scare up brand awareness—and sales.

Financing

The poultry purchase

By Restaurant Business Staff on Aug. 09, 2007

Restaurants traditionally rely on chicken and turkey to be menu profit makers. Usually in good supply and always a good buy in relation to other proteins, operators often turn to poultry to keep costs in check when red meats and seafood skyrocket. But that strategy may be dampened in the months ahead.

Marketing

Top 5 marketing moments of 2017

By Benita Gingerella on Dec. 18, 2017

These marketing mishaps and wins left a mark on operators and consumers.

Operations

Getting a handle on knives

By Restaurant Business Staff on Mar. 02, 2008

Chefs become passionate about knives because there’s no kitchen tool that’s more important to them. We asked a group of experts to weigh in on the key buying points.

Operations

Bogus IDs and the week’s other restaurant nightmares

By Peter Romeo on Mar. 07, 2018

Confusion over who's who has caused some problems for the restaurant industry and its allies this week. But that doesn't mean a restaurant can act on certain particulars of a person's ID, as one establishment painfully learned.

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