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Marketing

Restaurant marketing ideas and trends

Marketing

7 social-media strategies to watch for 2015

 By Kelly Killian on Sep. 03, 2014

A look around at the competitions seems to show just as many social media successes (Starbucks) as stumbles (McDonald’s). Where should you focus your efforts in the coming year? We asked a few social media superstars for their advice.

Marketing

Social media watch: Seizing the moment

 By Kelsey Squire on Nov. 09, 2015

Whataburger has a slam dunk with a Twitter post featuring an NBA star.

Marketing

4 ways to go beyond the basics of Snapchat

By Kelsey Squire on Sep. 19, 2016

Snapchat in recent months has debuted an interface that puts branded content front and center. Here’s how some companies are getting results.

Marketing

4 hacks to create an Instagram-friendly restaurant

By Brett Dworski on Aug. 01, 2017

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

Marketing

This week’s 6 head-spinning moments: Fashion forward

By Peter Romeo on Oct. 13, 2017

Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.

Marketing

The big idea: Olive Garden's Never Ending Pasta Pass

By Restaurant Business Staff on Jan. 30, 2018

Olive Garden asked a cross-functional team—finance, marketing, operations, communications and others—to build on its Never Ending Pasta Bowl promo.

Marketing

6 ways to promote National Burrito Day

By Patricia Cobe on Apr. 04, 2018

Chains are celebrating the tortilla-wrapped icon with a variety of themed deals.

Marketing

4 ways restaurants generated social media buzz this week

By Lisa White on May 10, 2017

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

Marketing

Yelp for more sales

By Peter Romeo on Oct. 04, 2011

Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.

Marketing

Trigger-happy branding

By Kelly Killian on Sep. 21, 2014

Conventional business wisdom says it costs five to 10 times more to acquire a new customer than to keep an existing one.

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