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Chili's Grill & Bar

Financing

TV ads deliver a traffic boost for Chili's

 By Joe Guszkowski on May 03, 2023

The value-focused spots helped draw in customers. But the chain lost some off-premise business as it moved away from virtual brands.

Leadership

Chili's digital chief Wade Allen has left the company

 By Joe Guszkowski on Apr. 11, 2023

Allen had been with parent Brinker International since 2014. He gave no reason for his departure in a LinkedIn post Monday.

Marketing

Wingstop invites fans to take a bath in ranch dip

By Patricia Cobe on Mar. 09, 2023

Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.

Leadership

Chili’s owner hires James Butler as new supply chain chief

By Joe Guszkowski on Feb. 09, 2023

Butler, the latest addition to Brinker's revamped C-suite, previously managed the supply chain at KFC for Restaurant Supply Chain Solutions.

Financing

Chili’s to push value with first TV ads in more than 3 years

By Joe Guszkowski on Feb. 01, 2023

With sales (and prices) on the rise, the chain is turning its attention to traffic by promoting a $10.99 meal deal.

Leadership

Chili’s hires advertising veteran Jesse Johnson as VP of marketing

By Joe Guszkowski on Jan. 17, 2023

The former Wieden+Kennedy director will take on the newly created role as Chili’s ramps up its marketing efforts.

Leadership

Chili's owner to part ways with supply chain chief Charlie Lousignont

By Joe Guszkowski on Dec. 06, 2022

Lousignont has been with Brinker International since 2014. It's the latest leadership change under new CEO Kevin Hochman.

Food

This popup may be the toughest restaurant reservation in West Hollywood

By Patricia Cobe on Nov. 17, 2022

Forget about celebrity hangouts and hot new dining spots, Chain House is booked solid for its dinners that spotlight Chili’s menu.

Operations

Chili’s opens first to-go-only location as it eyes denser markets

By Joe Guszkowski on Nov. 08, 2022

The 1,600-square-foot location offers a scaled-down menu near the campus of Southern Methodist University.

Financing

Chili’s content with less traffic if it means more profits

By Joe Guszkowski on Nov. 02, 2022

Traffic was down nearly 7% at the chain after it cut back on discounts, but executives say the new strategy is helping the bottom line.

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