Food
Inside the Future 50 menus
The 2012 Future 50 has distinguished itself as being one of the most varied collections of menus we’ve ever featured in our annual ranking of the fastest growing small chains in the country. The largest menu category represented—“varied menu”—typifies this.
No longer are restaurant mission statements all about the menu. Today, they’re more likely to focus on the overall experience an operation is hoping to provide, conveyed in a short, compact statement rather than a lengthy, clunky paragraph. Experts say the modern mission statement should be just broad enough to allow for expansion and fundamental changes to a concept without any growth-hindering contradictions.