Technology
Mobile commerce grabs hold of takeout ordering
Mobile smartphone apps are quickly becoming the go-to platform for ordering takeout. According to a new eMarketer report, “Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster,” more consumers are making their dining decisions en route via the smartphone.
Technology
Shifting server roles
From apps to tabletop tablets to self-ordering kiosks, the switch to consumer-facing technology is putting more tasks—and power—in the hands of the consumer.