In a bid to appeal to price-conscious consumers, Chili’s Grill & Bar took on fast-food chains with a new burger combo. The Big Smasher, built to mimic McDonald’s Big Mac, comes with fries, chips and salsa and a drink for $10.99—a price that rivals many quick-service meal deals, as the chain has been quick to point out. It’s too early to say how Big Smasher sales are trending, but it certainly generated a lot of buzz for the brand at a time when many fast-food chains are facing pushback on pricing.