Dutch Bros is one of the fastest-growing restaurant chains in the country. But it remains little known in much of the U.S. where it wants to expand, and that made for slower introductions in places like Texas. So the company reconfigured its strategy for entering new markets. It used paid media to target customers who might be similar to those who frequent the chain in more mature markets. And it brought back the free, medium-sized welcome drink on its loyalty program to introduce customers to its beverages. It all helped improve sales in those newer markets.