Taco Bell spends much of its marketing efforts over the course of the year on new menu news. It tests items and introduces other items and finds innovative ways to combine Mexican food with snack items like Cheez-Its or Doritos. The problem? People leak this news to bloggers and websites. So the company this year took a page from Apple’s annual developers' conference. It booked a Crunchwrap-shaped tent in Las Vegas during Super Bowl weekend and revealed all its menu items at once. All big chains should do this.