Fiiz Drinks is one of several Utah-based beverage concepts offering specialty sodas. It surpassed its rival, Swig, in unit count, with 65 locations vs. 60.Beverage innovation is a strong trend across the industry, but emerging targeted beverage concepts like Fiiz Drinks are leading the way, pushing the quick-service sector to up their game. The menu here is simple: colorful customs sodas, Italian sodas, energy drinks, frozen drinks, coffees and hot chocolates served in a fast-casual setting. Flavor shots and candy garnishes add to the appeal.In its continuing mission to give back to the community, Fiiz is mobilizing its franchise network this September to support Make-A-Wish with a special drink called "Lachlan's Wish Maker."

LocationOgden, Utah
2023 Systemwide Sales ($000,000)$41
YOY Sales Change32.0%
2023 U.S. Units65
YOY Unit Change25.0%
Future 50 Year2024
FranchisingYes

*Technomic estimate

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